Overview
Naas eMart needed a distinctive, modern brand identity that reflects their daily essentials retail services. The goal was to establish a memorable visual presence across digital platforms, retail merchandise, and apparel.
Qllix designed a comprehensive brand identity system featuring a custom logo mark that integrates a shopping cart concept. We also established a vibrant green and dark neutral color palette, alongside branded mockups for apparel, accessories, and packaging items to ensure cohesive brand recognition.
The Challenge
Naas eMart required a recognizable identity that could seamlessly translate across diverse touchpoints, from digital watch screens to physical merchandise like caps, hoodies, and tote bags. The design needed to balance a friendly retail personality with a clean, professional aesthetic. Additionally, the color scheme had to remain striking and legible across both light and dark backgrounds.
Design Approach
We developed a dynamic logo featuring stylized typography paired with a subtle shopping cart icon and swooping green accents. The chosen color palette combines a vibrant shade of green with contrasting black and white to create a modern, energetic feel. This visual language was consistently applied across hoodies, caps, wristbands, tote bags, and stationery items to build a unified brand experience.
The Result
The final brand identity delivers a cohesive and professional look that strengthens Naas eMart's market presence. The versatile logo and striking color scheme work effectively across all provided mockups, ensuring high visibility and brand recall. This cohesive system sets the foundation for Naas eMart to connect effectively with their daily retail customers.
